Beauty Without Cruelty (BWC)


Beauty Without Cruelty (BWC)

Beauty Without Cruelty cosmetics was founded in England over 50 years ago (in 1963) by trustees of the BWC Charitable Trust, an animal welfare organization with a business philosophy that is against animal testing of cosmetics. The brand is also suitable for vegans - no animal source ingredients. BWC is the leading name in intelligent, responsible and compassionate beauty care. Beauty Without Cruelty is truly the company that cares about you!
    Aromatherapy Hair Care
  • Beauty Without Cruelty hair care and styling products provide the perfect combination of botanical herbs, pro-vitamins and plant proteins for healthy, vibrant hair. These formulas are made with pure essential oils from flowers, herbs & spices. The remarkable benefits of aromatherapy work synergistically to balance and beautify your skin and hair. NO ANIMAL TESTING - NO ANIMAL INGREDIENTS - SINCE 1963 Shop for Aromatherapy Hair Care
  • Aromatherapy Skin Care
  • Customized for your specific needs, Beauty Without Cruelty has developed three complete skin care regimens for Normal, Oil-prone and Mature skin types. These formulas are made with pure essential oils from flowers, herbs & spices. The remarkable benefits of aromatherapy work synergistically to balance and beautify your skin and hair. NO ANIMAL TESTING - NO ANIMAL INGREDIENTS - SINCE 1963 Shop for Aromatherapy Skin Care
  • Attitude Nail Colors .34 oz
  • No parabens, synthetic fragrance, PEG, toluene, formaldehyde, phthalates or gluten. Long lasting, fast drying, chip proof with one coat efficacy! No special solvent required for removal. Available in fifteen captivating shades and one Clear for use as top/base coat or by itself for natural shine. Shop for Attitude Nail Colors .34 oz
  • Body Care
  • Beauty Without Cruelty Lavender Highland Hand & Body Lotion moisturizes, conditions, and protects your skin - the perfect all-over body treatment. Formulated with exclusive Lavender Highland from Provence, France for its superior skin care benefits, therapeutics and exquisite aroma. BWC Hand & Body Lotion for Extra Dry Skin deeply moisturizes, conditions, and protects your skin. This special, plant-based formula helps to counteract sun-damage and extreme dryness. Anti-oxidant vitamins and green tea extract help neutralize and protect your skin from environmental damage. Formulated with aroma-therapeutic essential oils for superb skin. Shop for Body Care
  • Compact Color Merchandizers
  • Displays Shop for Compact Color Merchandizers
  • Cream Concealers
  • Super Soft Cream Concealer Pencils. No parabens, synthetic fragrance, gluten, soy or corn. Blends softly and evenly into skin to cover up blemishes, precision application with perfect portability. Two sizes available, two shades each. Shop for Cream Concealers
  • Eye Pencils .04 Oz
  • All Beauty Without Cruelty Eye Pencils are free of parabens, synthetic fragrances and gluten. Hypoallergenic formulas provide all day performance without creasing or fading. The Precision Eye Defining Pencils offer firm texture for precision definition without any dragging. Available in two shades. The Super Soft Eye Pencils provide super soft texture for easy blending and a smoky effect. Available in five shades. Shop for Eye Pencils .04 Oz
  • Fragrance Free
  • Beauty Without Cruelty Hand & Body Lotion is the perfect all-over body treatment, a refreshing drink of moisture for dry skin. This unique plant-based formula absorbs quickly replenishing skin with pro-vitamins, humectants and the protective emollients, shea butter, kukui nut and jojoba oils to soothe and soften. Together they replenish, moisturize and protect skin against the effects of time and environmental stress. pH BALANCED. NO ANIMAL TESTING - NO ANIMAL INGREDIENTS - SINCE 1963 Shop for Fragrance Free
  • Infusion Lipsticks .14oz
  • Infusion Moisturizing Lipsticks. No parabens, synthetic fragrance or gluten, long lasting and richly pigmented colour, over 40% jojoba oil content for deep moisturization. Available in thirty gorgeous shades. Shop for Infusion Lipsticks .14oz
  • Lip Defining Pencil
  • Beauty Without Cruelty Lip Pencils gently outline and define lips while helping to prevent "feathering." Shop for Lip Defining Pencil
  • Lip Gloss
  • Lip Gloss. No parabens, synthetic fragrance or gluten. Our soft lip gloss is conditioning and not sticky. Exceptional comfort and coverage for that perfect pout. Made with pure seed & wax extracts. Shop for Lip Gloss
  • Literature
  • Shop for Literature
  • Mascaras
  • Separates and defines each lash with long-lasting, smudge-resistance color. Experience the Color, Care & Confidence of Beauty Without Cruelty cosmetics. Classic and contemporary shades. Gentle, fragrance-free formulations. NO ANIMAL TESTING - NO ANIMAL INGREDIENTS - SINCE 1963 Shop for Mascaras
  • Premium Makeup Brushes
  • Beauty Without Cruelty Make-up Applicators are suitable for vegans no animal source ingredients. Not tested on animals. Shop for Premium Makeup Brushes
  • Specialty Moisturizers
  • Beauty Without Cruelty Renewal Moisture Cream with 8% Alpha Hydroxy Complex is blended with buffered alpha and beta hydroxy acids for maximum skin renewal benefits. Smoothes away the visible signs of aging. Extra Gentle Eye Make-Up Remover with herbal extracts and vegetable glycerin gently removes all types of make-up around delicate eye area without irritation. Nourishing Eye Gel is a sheer, light gel with green tea extract and azulene to soothe and protect delicate eye area from dehydration and the signs of aging. Beauty Without Cruelty SPF 18 Daily Facial Lotion is the perfect everyday moisturizer with full spectrum sun protection. Shop for Specialty Moisturizers
  • Styling Products
  • Beauty Without Cruelty hair care and styling products provide the perfect combination of botanical herbs, pro-vitamins and proteins for healthy, vibrant hair. Shop for Styling Products
  • Trial / Travel Minis
  • BWC offers a collection of their most popular products in convenient carry along trial sizes. Perfect for travel, for gifts, or to take to the gym. Shop for Trial / Travel Minis
  • Ultimate Liquid Make-up
  • Ultimate Liquid Foundation. No parabens, synthetic fragrance or gluten. Lightweight and flexible formula hydrates the skin with a combination of pentavitin, jojoba and vitamin E, while adding just enough subtle coverage in six shades. Creamy consistency for a flawless complexion. Moisture balancing and skin nourishing. Shop for Ultimate Liquid Make-up
  • Vitamin C with Coq10
  • Beauty Without Cruelty Vitamin C with CoQ10 products protect and moisturize your skin. Active vitamin C and CoQ10 combined with green tea extract and anti-oxidant vitamins, neutralize environmental damage and promote youthful-looking skin. Powerful humectants replenish needed moisture to smooth and soften your skin. Vital botanicals soothe, condition, and rejuvenate while rich emollients soothe and protect. Shop for Vitamin C with Coq10